1.Exhibition Overview

As an annual professional exhibition covering the entire equine industrial chain in China, the China Horse Fair (CHF) has cultivated the industry for years. It focuses on core sectors including horse breeding, equestrian equipment, stable construction, equine health and nutrition, equestrian cultural tourism, event operation and cross-border trade. CHF serves as an important commercial platform for China’s equine industry to facilitate brand agency cooperation, channel procurement, project collaboration and industry exchanges.

CHF Shenzhen 2026 marks the 16th edition of the show. It will debut in Shenzhen for the first time and be held concurrently with the Shenzhen Cross-border E-commerce Exhibition. Leveraging the Greater Bay Area’s strengths in cross-border trade, import and export customs clearance, and cross-border B2B buyer resources, the event will further strengthen three core capabilities: supporting overseas brands entering China, enabling Chinese brands to go global, and facilitating cross-border commercial transactions. It aims to build a brand-new equestrian exhibition platform better suited for international and trade-oriented development.

2. Data Review

2.1Exhibition Background

Founded in 2007, China Horse Industry Fair (CHF) has hosted over 700 exhibitors from all over the world across its previous 16 editions. These exhibitors hail from more than 30 countries, including Australia, the United Kingdom, France, Germany, the Netherlands, Ireland, Italy, Sweden, the United States, Argentina, South Korea, Singapore, Japan, India, Thailand, Iran, Russia and China. Meanwhile, the show has welcomed hundreds of thousands of buyers and industry professionals from across China and around the globe.

2.2Scale of the Previous Edition

CHF 2025 was successfully held at Shanghai New International Expo Center from July 4 to 6, 2025. The show brought together more than 50 domestic and overseas exhibitors from equestrian-industry-developed countries including China, Italy, Germany, France, the United Kingdom, the United States and South Korea. Exhibits covered a full range of products and services: equestrian equipment, riding apparel, horse feed and supplements, stable facilities and equipment, horse breeding, equestrian training, equestrian cultural tourism, and event services.

2.3   Professional Visitor Statistics of the Previous Edition

CHF 2025 attracted over 8,000 professional visits for touring and sourcing. Precisely targeted B2B commercial buyers accounted for as high as 72% of all visitors. Visitor groups mainly consisted of equestrian clubs, stable operators, import & export trading companies, brand agents, distributors, cultural tourism investment institutions, event management teams, equestrian training academies and industry practitioners from provinces and municipalities nationwide.

Visitors came from major equestrian consumption markets across China, predominantly core regions including Shanghai, Beijing, Guangdong, Jiangsu & Zhejiang, Sichuan & Chongqing, Inner Mongolia and Xinjiang. This audience profile perfectly matches the channel development demands of overseas brands entering the Chinese market.

3.Highlights & Core Achievements of Previous Edition

3.1  High Value for Efficient Cross-border Business Matching

The exhibition continuously strengthens services supporting overseas brands to explore the Chinese market. Many high-end European brands specializing in equestrian gear, stable facilities and horse breeding made their debut in China via CHF and reached preliminary cooperation intentions with domestic importers and agents.

3.2 Authoritative Industry Forums and Technical Exchanges

Concurrent with the exhibition, industry summit forums were organized for in-depth discussions on core industry topics such as standardized stable operation, equine health management and the commercial development of the equestrian industry.

3.3 New Product Launches & Industry Trend Showcase

Dozens of new product premieres and technical presentations were hosted on-site, showcasing emerging global industry trends including intelligent equestrian equipment, lightweight stable facilities and refined horse care solutions.

Contact Person: Sophiay Yang
WeChat: lom517
Email: sophiayang@horsefair.com.cn