HBA, a Dubai-based enterprise with over 20 years of expertise in the equine industry, is coming to the Equestrian & Horse Industry Lifestyle Zone at CCBEC Shenzhen Cross-border E-commerce Fair! We look forward to sparking opportunities for collaboration!

Founded in 2001, HBA is a professional equine gear and horse nutrition brand from Dubai. Its products are sold to more than 50 countries and regions worldwide, maintaining long-term stable clientele within equestrian circles across the Middle East, Europe, the Americas, Asia and beyond. Rooted in Dubai’s harsh desert racing environment, the brand develops products validated by high-temperature endurance competitions. Its portfolio mainly includes horse feed and sports nutritional supplements, alongside a full range of equine supplies such as saddlery, hoof care products, rider protective gear and equestrian webbing, forming a complete equine product matrix.

HBA’s core strength lies in refining equine sports solutions under extreme climates. Summer temperatures in Dubai can hit up to 50°C. The brand has conducted extensive research on horse training and nutrition for 160km ultra-long-distance endurance races. With tens of thousands of horse trials and supporting clinical tests, it has developed compliant herbal, vitamin and mineral supplements permitted for use during competitions. Manufactured in accordance with ISO 9001:2008 standards, the full product line undergoes rigorous field testing on formulas and active ingredients to meet the high-intensity training demands of competition horses.

Unlike ordinary suppliers, HBA adheres to the philosophy: “We use it ourselves before bringing it to market.” The founder, Hassan bin Ali, has years of experience in endurance horse sports. All products undergo blood, urine and physical performance tests on the brand’s own horses. Only after effectiveness verification are they launched to global markets, currently available across Asia, Europe, Africa, the Americas and Oceania.

At the exhibition, the HBA team will share hands-on experience from overseas equestrian markets and engage in discussions with domestic equine industry practitioners.

Whether you are involved in horse farm operation, club procurement, or seeking connections to overseas equine supply chains, come to their booth for face-to-face exchanges. New opportunities for cross-border cooperation may be waiting right here.

Contact Person: Sophiay Yang
WeChat: lom517
Email: sophiayang@horsefair.com.cn