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CHF 2026 officially kicked off on September 16!

From:中国国际马业马术展组委会 Data:2026-09-23 Hits:257

Today, the Equestrian Lifestyle Zone of CCBEC Shenzhen Cross-Border E-Commerce Exhibition in Hall 12, Shenzhen World Exhibition & Convention Center (Bao’an) continues to draw a large crowd. Exhibitors, professional visitors, buyers and industry practitioners from the full upstream and downstream of the equine and equestrian industry chain gather here for this premier equestrian industry networking event.

Visitor flow keeps growing, and the exhibition remains in full swing.

One-stop access to the full equine & equestrian industry chain

A diverse range of exhibits are on display, including horse tack, riding gear, equestrian apparel, horse care supplies, veterinary and nutritional products, and stable facilities.

Visitors can get up close to products from various brands and enterprises, and hold face-to-face discussions based on their procurement and business needs.

Many booths are packed with visitors asking questions, exchanging product information and conducting business negotiations.

Buyers from Dubai, Pakistan, Australia, Morocco, Portugal, France, the United Kingdom, the United States, Saudi Arabia, Turkey, Malaysia, South Korea, Nigeria, Argentina, Russia, New Zealand and many other countries come in steady streams to view exhibits and hold talks.

Participants engage in in-depth discussions on trade cooperation opportunities. Many overseas merchants connect with resources on-site and reach preliminary cooperation intentions.

The gathering of international attendees fully demonstrates the influence of the exhibition and builds an efficient trade bridge for equestrian industries between China and the rest of the world.

As the first day of the exhibition unfolds, business exchanges keep gaining momentum. From product displays and on-site negotiations to brand communications and industry matchmaking, the opening day brims with robust industry vitality.

The Equestrian Lifestyle Zone in Hall 12, Shenzhen World Exhibition & Convention Center (Bao’an) will continue to deliver highlights on September 17.

If you are already here, welcome to Hall 12. If you are on your way, there is still plenty to explore over the next two days.

Contact Person: Sophiay Yang
WeChat: lom517
Email: sophiayang@horsefair.com.cn